The Future of Art

UBS Innovative Circle

With the format of the “Innovative Circle”, the UBS offers highly interesting events on the pulse of time.

At the “Innovation Circle” event hosted by UBS in Munich on 21 November 2018, I had the opportunity to talk to about 150 guests about the history of digital art and its challenges for collectors. Even experienced art collectors were surprised. Further events are planned.

During the event, with the kind support of Galerie TANIT, a work by renowned artist Charles Sandison was shown.


“Art always emerges over the respective time and society, thus always in the present.” New techniques accompany thereby new possibilities of artistic potential.
Big data, signals and sensors characterize the age of the 21st century. The “bit of intoxication” is changing our society, culture and our brain. But it is not just artists who make use of digital technologies, but also intermediaries are gradually discovering the great potential in emerging digital technologies. Above all, augmented reality has the potential to virtually revolutionize mediation.

Dr. phil. Annette Doms,  is an art historian and managing director of ICAA Strategists GmbH in Munich, specializing in consulting in the classical art market and digital art. She works as a lecturer at the LMUniversity and teaches the innovative aspects in art history. She is a founding member of UNPAINTED (Art in the Digital Age) and was artistic direction for the first German art fair for digital art in 2014/2016. Her lecture explores the influence of the digital on contemporary art, the reception and the challenges of collecting digital art.

Jan Lässig, works in the Innovation Lab of UBS Wealth Management. He originally studied English Literature, Art History and Philosophy, holds a Multimedia Producer Diploma and graduated in 2017 as a cultural mediator. With his startup muzeeo, founded in 2016, he has realized several projects in the field of digital art education, focusing on the use of augmented reality. His talk uses concrete examples to show how digital technologies are already being used today. It is also shown that a symbiosis with analog techniques offers attractive possibilities.

The aim of the lectures is to give an overview of the current trends and the future and to surprise them. “